So, finally there is a coalition of environmental groups called Reality Coalition debunking the myths around "clean" coal. The notion that coal can be burned cleanly, with the carbon emissions being captured effectively is simply not true. It sounds good, it feels good, but it isn't real.
Unfortunately, the commercial made to spread this message sucks. Big time. The message is vague and boring. It takes text at the end of the spot to explain exactly what the message is. C'mon people! No wonder the general public either doesn't know what the real energy issues are or don't care. The messages put out by environmental groups really are green. Oh I'm sorry, by that I mean it looks like they're made by people who have never made a commercial before.
The oil giants know how to communicate a clear message that resonates emmotionally. The chemical industry excels at making us love plastic even more than we already do. Why can't the environmental concerns get their shit together and put out an easy to understand commercial?
Remember the Ad Council's 1970's Keep America Beautiful anti-pollution commercial featuring the crying Indian? It's simple and it's clear. There's no ambiguity about the message.
Watch the following "clean coal" video and then tell me what you think. Is the message obvious or does the Reality Coalition (get it? coal is in the name) need to fire whoever created this and start over?
Peace
K
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