roses! I like the new "Smudge" campaign from ThisIsReality.org! It's funny, has a clear message and is short in length.
One of my criteria for judging messages is whether or not it can be misunderstood. This ad's delivery is quick, to the point and does so with humor. I see very little room for misunderstanding by the public. It is important for ThisIsReality.org to follow up with ads containing more factual information or to append a variety of facts to the screen at the end of the commercial. Something more to educate people on what's going on.
What do you think? Are you happy with a purely emotional pitch or do you think facts belong in the message as well?
Peace
K
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- Ken
- Inspired by my coworkers, Scott and Star's insistence on using energy-guzzling space heaters year 'round while wearing t-shirts, Ken's Green Review brings together tips on how to make living green just as easy and fun as not; a digest of environmental news, blogs; and of course, my take on all of it.
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